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Exercising in the Exhibition World

Working in exhibition sales can be exhausting, both physically and mentally. We all know that during show-week you have to be up at the crack of dawn, sometimes not getting back until midnight at the earliest. Long hours after often months of preparation are just the beginning; during the live show-days themselves we push ourselves as hard as physically possible, maximising our presence onsite by racking up to 25000 steps scurrying between pavilions, spending hours having some long, potentially difficult conversations with clients and, for many of us involved in the exhibition, coping with the 1270 different tasks to juggle over four days.
The last thing you might want to do is wake up a little earlier to squeeze in a swim, or take a quick detour to the gym before bedtime, but exercise can often make things a lot clearer; reducing stress and tension levels and adding a sense of perspective, whilst also boosting your concentration, self discipline and mental awareness.
Not only are there mental benefits, but the exercise itself decreases your heart rate and blood pressure, giving you more energy.

According to the NHS, exercise is the miracle cure we’ve always had, but for too long we’ve neglected to take our recommended dose. But can it really make much of a difference during exhibition wee
Let’s use my own experience as a case study. Colleagues, clients and peers often ask: how on earth do you stay so full of energy ALL THE TIME?!
The answer is very simple: I run.
Over the last few years, I’ve found the best way to get that much-needed moment of calm during a live exhibition is to get my running shoes on, every day. Whether it’s a quick 5km along the Ström in Stockholm or a slightly more tricky trail through the winding mountains of Kazakhstan’s former capital, the views (which are, by the way, often incredible and inspirational in themselves) aren’t the only perk of getting my heart rate up.
I find that as a byproduct of exercising, I sleep better, eat better, enjoy every second of my work and am in a consistent clear, positive and stress-free mindset. These are all absolutely crucial in order to be successful on the sales floor.
Now I know most of you are thinking, I’m tired! My job is hard enough, I’m not going to add 30 more minutes of being out of breath to my daily routine! And I completely understand, often the motivation to actually get up and move is the hardest part of all. But if I were to tell you that, as salespeople, it would give you a more positive outlook, increase the enjoyment you get out of your job, release stress and, consequently, improve your results, would you give it a go?
Next time you pack for an exhibition, pop your sports leggings in too. I promise you won’t regret it!

Chloe Richardson – Head of Business Development


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